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10 ways to use the Covid-19 Micro-business E-commerce Grant

Updated: Feb 25, 2021


Are you a small retail business in Northern Ireland trading for at least two years?


Do you employ fewer than ten people?


Do you sell a product/s that can be sold online and shipped locally or globally?


If you answered yes, you may be eligible for the Covid-19 Micro-business E-commerce Grant developed by Invest NI to help local retail businesses grow online.


What is it ?


Invest NI is giving local businesses the opportunity to apply for a grant of up to £5,000 to support 80% of eligible costs towards their digital marketing efforts.


What could it do for you?


This grant could be a lifeline for your business - now is your time to get online. This opportunity could help you reach new audiences that you never imagined possible and allow you to sell both locally and globally. It's time to grow. Let's go digital!




We understand how tricky and confusing the digital world can be so we have pulled together this handy list to inspire your digital journey and help you understand what this grant could do for you.


Ten ways you could develop your digital profile.


1. Review what you are currently doing


A full digital health check is a great place to start. Reviewing your current digital marketing efforts will give you a brilliant indication of what works, what doesn’t work and where to go next. Don’t worry if you haven’t been doing much; you will be surprised by the amount of data that will be available to help improve your performance.


We can perform a full digital health check for you. Get in touch to discuss how we can help.


2. Competitor Analysis


Have you ever heard the expression, good artists copy and great artists steal? We aren’t suggesting that you pinch your competitors work; however, you can learn a lot from what makes your competition tick. This analysis will provide you with a great strategic context to identify opportunities and threats.


Need help in understanding your competitors? Talk to us.


3. Develop a digital strategy


Every great project starts with a great plan, and in our experience, for successful digital transformation, you need a smart digital strategy. A digital strategy is a detailed and comprehensive piece of work.


Make sure your plan has SMART goals to help you grow.


4. Build a website or e-commerce platform


You need to sell – but where? A website is a great place to start, but it’s not your only option. Social media stores, reselling sites and other e-commerce outlets are all great options.


Make sure you have the right e-commerce platform for your business.


5. Rejuvenate an old website


Is your current website performing?


By looking at your existing data, your competitors and where you want to get to, you can update an existing low-performing website and transform it into an online selling machine!


6. Invest in SEO


S E O – those simple three letters can work wonders for your marketing efforts. Search engine optimisation is the process of making search engines love you and help your audience find you.


This is a must for any digital marketing project.


7. Influencer Marketing


Influencer Marketing is a form of digital marketing that focuses on getting your products to top industry leaders on social media channels. This will help give your brand credibility, reputability and expose your products to a relevant audience.


8. Online Advertising


Whatever you call it - online marketing, internet advertising, digital advertising or web advertising, this is a great tactic to drive more traffic to your website. There are many options here, from PPC, Facebook advertising, YouTube advertising, display advertising - the list goes on and on!


We can do strategic research to makes sure you are putting your money where your audience is.


9. Train your staff


It’s great to build a high-performing online platform, but that’s not enough; maintenance is key.


Ensure you and any staff have the knowledge they need to make this e-commerce initiative a well oiled selling machine.


10. Marketing Consultancy


You have everything set up, your staff are trained, but what’s next? By investing in marketing consultancy throughout your journey, you can be confident that your business will grow and grow.


Talk to us.


Applications for the Covid-19 Micro-business E-commerce Grant will close at 6 pm on Friday 12 March 2021


Read the full details and eligibility criteria.


At Fire Flow, we are highly skilled in driving measurable results. Contact us today for a free, over the phone consultancy.


#nibusiness #marketingagency #smallbusinessgrant


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